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Government intelligence organisation targets recruits with Xbox Live ads (EN)

Mark Sweney,

vendredi 20 novembre 2009, sélectionné par Spyworld


GCHQ to run ad campaign within Xbox Live online games to attract 18- to 34-year-olds to its ranks

Government intelligence organisation GCHQ is to run an ad campaign within Xbox Live, to attract quick-thinking 18- to 34-year-olds to its ranks.

The campaign marks the first time that GCHQ, which reports to the foreign secretary, David Miliband, and works with MI5 and MI6, has run ads through Microsoft’s internet-connected Xbox Live platform, which connects gamers all over the world.

GCHQ’s recruitment campaign will run on the Xbox Live platform, home to games including Call Of Duty : Modern Warfare 2, Left 4 Dead 2 and Assassin’s Creed II.

The government agency is running the six-week campaign using recruitment firm TMP Worldwide and said that many of its recruiting criteria are "reflected in game-play experiences on Xbox, such as quick thinking, problem solving and team work".

Xbox Live’s main demographic, 18- to 34-year-olds, is also a good fit for GCHQ.

The campaign will include ads on the Xbox Live "dashboard" and within games through streamed video banners.

"As well as tackling ’traditional threats’ GCHQ’s work is also about helping government departments, such as the Ministry of Defence, to protect their information and communication systems," said a GCHQ spokeswoman.

"This means we can offer excellent training and careers for people with specialist technical skills. However, the fact remains that many potential candidates remain unaware of GCHQ and what we do. Using video on Xbox LIVE helps carry our message to the right people in a creative and innovative manner," she added.

GCHQ ran an ad campaign with Microsoft in 2007, although this was only in online games on PCs.

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